Hello, I am

Hello,
I'm Fiona

UX UI Designer

With over eight years of product experience, I focus on helping early-stage startups to build the right solutions through research, design and testing.

What makes me unique? Well, I'm an ex-marketplace founder and previously worked for a Venture Capital firm so I've experienced life on both sides of the deal!

I'm based in Oxfordshire, UK and have clients all over the world.

Let's work together
Profile photo of Fiona MacDougall, UX Designer
Clients backed by:
Y Combinator logoAtomico logoFounders Factory logoLocal Globe logoForward Partners logo

services

How you can work with me

Text - How to Design a Sharetribe Marketplace

Webflow websites

Fixed price projects - from £2,000

Webflow is my favourite website builder. It's seriously awesome! I've designed simple one-page landing pages for people to test and validate their start-up ideas, all the way to a fully-functioning two-sided marketplace using Airtable as the database.

Available now

Let's chat
Sharetribe Logo

Sharetribe projects

Fixed price projects - from £6,000

Having designed 10+ marketplaces for Sharetribe Flex clients (including my own!), you won't find any designer who knows more about Sharetribe. I can draw upon my experience to provide desktop and mobile web designs you'll love, fast!

Available February 2022

Learn more
Fiona MacDougall sitting at a desk sketching wireframes

Custom projects

£550 per day

Do you need a UX/UI wizard to design some killer new features? Or are you looking for an experienced user researcher to uncover meaningful insights into your customers' behaviour, frustrations and motivations? Get in touch because I'd love to help you out.

Available February 2022

Schedule free call

specialties

No-code and low-code tools I love

Sharetribe logo

Sharetribe Flex

Having built my own Sharetribe Flex marketplace and collaborated on two others, I am the UX UI design expert for Sharetribe Flex projects

Webflow logo

Webflow

Webflow has quickly become my favourite no code tool as it's incredibly versatile. I'm such a big fan that I built this very website in Webflow!

Wix logo

Wix

I have built hundreds of Wix websites and now I teach others to do the same. Check out How To Build a Killer Landing Page in Wix for Jolt.

latest work

Case studies

Talobee wireframes - case study cover

sharetribe flex

Talobee

Remote UX, UI and branding project for a Finnish marketplace using Sharetribe Flex.

Read case study
Talobee wireframes - case study cover

sharetribe flex

The Shoot

Two year side-hustle where I co-founded a marketplace to help people find and book UK photographers.

Read case study
Talobee wireframes - case study cover

Custom project

Fy!

User research project for a European venture-backed marketplace to better understand their conversion rates.

Read case study

testimonials

Some nice words from people I've worked with

Profile photo of Matthew Ryan smiling

My team love working on projects that Fiona is involved in as she has an excellent understanding of Flex and knows how to deliver clear requirements. She has made our development work much easier. Fiona is also great at helping the business owner turn their idea into a working marketplace. In short she is the true definition of a user experience designer.

Matthew Ryan

Co-Founder and CEO at Journey Horizon

Profile image of Enbo Chen

Fiona has been key to designing and building the Talobee marketplace. We've challenged her with some complex requirements and the results are always excellent. She is very quick to turn the designs around and has a great eye for detail. Fiona also demonstrates a respect for UX and customer centred design. She is always passionate to solve the problem and be open-minded for changes and feedback. Fiona not only focuses on solving problems but also likes to discover the root reason behind to make the right design decision.

Enbo Chen

Co-Founder and CTO at Talobee

Profile image of Analogr co-founder, Francis Porter

Fiona came highly recommended from Sharetribe and our vendor, Journey Horizon. She exceeded all expectations with her organisation, skill, and delivery. Her flexibility to work with us as we iterated on design was very accommodating. Besides being a joy to work with, she impressed us with her design sensibilities and UX recommendations. For a startup launching an innovative platform, Fiona was the perfect partner.

Francis Porter

Co-Founder at ANALOGr

Profile image of Rich Serunjogi

Fiona helped my team and I to develop the initial wireframes for Business Score. She ran user research sessions to better understand user behaviours, motivations and frustrations with current market solutions. Fiona also facilitated design workshops to help us synthesise the research and provide clarity on what we needed for the MVP.

Rich Serunjogi

Founder and CEO at Business Score

Book cover - Landing Pages For Marketplaces Workbook

WORKBOOK

Landing Pages for Marketplaces

Due for release in April 2020, you can pre-order my first workbook to take you through the stages of planning, designing and building landing pages for marketplaces.

Pre-order from £5

BLOG

My recent articles

Illustration of a laptop with charts popping out of it and a man standing on the keyboard.

Why do marketplaces make great businesses?

Read
Illustration of a glowing lightbulb with a tick in the middle.

How to validate your marketplace idea

Read
Books stacked up against each other to represent learning.

Skills you need to build a marketplace

Read