Hello, I am

I'm Fiona

Web Design for Marketplaces

With over eight years of experience, I design beautiful, yet easy-to-use marketplace websites.

What makes me unique? I founded my own Sharetribe marketplace and have previously worked for a Venture Capital firm so I've experienced life on both sides of the deal!

I'm based in the UK and have clients all over the world.

Badge - Verified Sharetribe Expert
Profile photo of Fiona MacDougall, UX Designer
Clients backed by:
Y Combinator logoAtomico logoFounders Factory logoLocal Globe logoForward Partners logoConnect logo

Benefits of Working with Me

Fixed pricing

No nasty surprises! Know exactly how much you're going to pay up front

Receive designs fast

Receive initial wireframes for your marketplace within 2-3 working days

Sharetribe Partner

I am a vetted and verified Sharetribe Expert, having worked on 10+ Sharetribe projects

Unlimited iterations

I’ll work on the wireframes until you are 100% satisfied

Flexible and scalable

Scale up and down your design support, as and when you need it

Seemless handover

Wireframes will be ready for your engineering team to start coding immediately


No-code and low-code tools I love

Sharetribe logo

Sharetribe Flex

Having built my own Sharetribe Flex marketplace and collaborated on two others, I am the UX UI design expert for Sharetribe Flex projects

Webflow logo


Webflow has quickly become my favourite no code tool as it's incredibly versatile. I'm such a big fan that I built this very website in Webflow!

Wix logo


I have built hundreds of Wix websites and now I teach others to do the same. Check out How To Build a Killer Landing Page in Wix for Jolt.

Case studies

Take a closer look at my work

Talobee wireframes - case study cover

sharetribe flex


Remote UX, UI and branding project for a Finnish marketplace using Sharetribe Flex.

Read case study
Talobee wireframes - case study cover

sharetribe flex

The Shoot

Two year side-hustle where I co-founded a marketplace to help people find and book UK photographers.

Read case study

How to Get Started

Kickstart your marketplace project today

Fiona is very quick to turn the designs around and has a great eye for detail. She is always passionate to solve the problem and be open-minded for changes and feedback

Enbo Chen

Co-Founder and CTO at Talobee

1. Book a call with me

We’ll have an initial call to discuss your marketplace project. If we're a good fit each other, I'll send you a contract and payment instructions

2. Set up your design project

Next, I'll get the project set up in Trello (which will act as my task list) and Figma (my preferred design tool)

3. Receive your first designs

Within 2-3 working days of getting our project set up, you'll receive your first designs!


Recent work

Check out some of the projects I've been working on recently

Wireframes for The Shoot - a marketplace for local photographers
Wireframes for Talobee - a marketplace for home improvement projects
Wireframes for SkyKliik - a marketplace for shopping abroad
Elements 4 Life - a marketplace for fitness instructors

What I Specialise In

Desktop and Mobile Design for Marketplaces

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Product Marketplaces
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Service Marketplaces
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Reverse Marketplaces
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Auction Marketplaces
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Landing Pages
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Customer Journeys
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Supplier Onboarding
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Payment Flows
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Design Specs
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Project Management
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Feature Testing
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Site Maps

However, there are some services I don't offer:

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Logo design
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Development (coding)


No surprises here! Know exactly how much you'll pay


For those designing a marketplace for the first time

Fixed price starting from:


A typical design project takes 4 - 6 weeks


For those who need ongoing design support

Recurring fixed monthly cost:


Pause or cancel at any time

Some Nice Words from People I've Worked With

Profile photo of Matthew Ryan smiling

My team love working on projects that Fiona is involved in as she has an excellent understanding of Flex and knows how to deliver clear requirements. She has made our development work much easier. Fiona is also great at helping the business owner turn their idea into a working marketplace. In short she is the true definition of a user experience designer.

Matthew Ryan

Co-Founder and CEO at Journey Horizon

Profile image of Analogr co-founder, Francis Porter

Fiona came highly recommended from Sharetribe and our vendor, Journey Horizon. She exceeded all expectations with her organisation, skill, and delivery. Her flexibility to work with us as we iterated on design was very accommodating. Besides being a joy to work with, she impressed us with her design sensibilities and UX recommendations. For a startup launching an innovative platform, Fiona was the perfect partner.

Francis Porter

Co-Founder at ANALOGr

Profile image of Rich Serunjogi

Fiona helped my team and I to develop the initial wireframes for Business Score. She ran user research sessions to better understand user behaviours, motivations and frustrations with current market solutions. Fiona also facilitated design workshops to help us synthesise the research and provide clarity on what we needed for the MVP.

Rich Serunjogi

Founder and CEO at Business Score

Book cover - Landing Pages For Marketplaces Workbook


Landing Pages for Marketplaces

Due for release in April 2020, you can pre-order my first workbook to take you through the stages of planning, designing and building landing pages for marketplaces.

Pre-order from £5

My Recent Articles