Based in Finland, Talobee is an open marketplace helping homeowners to find and hire reliable contractors for their home improvement projects

The challenge

Fresh from a round of pre-seed funding, Talobee were keen to start building their marketplace idea. They'd chosen a low code solution called Sharetibe Flex as their underlying technology and asked me to design their MVP.

My challenge was to take a bunch of high-level user stories and turn them into high fidelity design files that development agency, Journey Horizon could use to turn into a fully-functioning marketplace.

The team

  • Fiona MacDougall - Lead UX Designer, UK
  • Enbo Chen - CTO at Talobee, Finland
  • Mikko Hirvonen - COO at Talobee, Finland
  • Tri Nguyen - Developer at Journey Horizon, Vietnam
  • Tam Vu - Developer at Journey Horizon, Vietnam
  • Sandy Mai - Tester at Journey Horizon, Vietnam

The brief

Fresh from a round of funding, Talobee were keen to start building their marketplace idea. They'd chosen a low code solution called Sharetribe Flex as their underlying technology and asked me to design their MVP.

My challenge was to take a bunch of high-level user stories and turn them into high fidelity mobile and desktop design files for the development agency, Journey Horizon, to build a fully-functioning marketplace.

The team

Kick-off call

I started the project with an energetic kick-off call with Enbo Chen, Co-founder and CTO at Talobee. He introduced me to the project and explained their journey so far. Enbo was kind enough to walk me through their pitch deck so I could get an understanding of their longer-term vision for Talobee. We discussed the two main personas - homeowners and independent contractors and the various struggles we were looking to solve through the UX/UI design of the marketplace.

Remote design work

Armed with a prioritised set of user stories, I set about creating the desktop and mobile wireframes Sketch. Enbo and I caught up frequently over video call to review and discuss the designs. These sessions helped me to iterate and refine the marketplace design. We also invited the developers to some calls where we wanted to ask questions on how simple/complex a feature might be to implement and to hear any suggestions and ideas they had.

Key journeys I designed

A range of Talobee wireframes for desktop and mobile

Handover to developers

Once Enbo and his team at Talobee were satisfied with the wireframes, I uploaded the design files to Zeplin. I annotated each screen with detailed explanations and added relevant links to other screens to communicate navigation and flow. Next, I created cards in Trello for each user story and provided links to the corresponding Zeplin screens. The final step in the handover was a video call with the developers at Journey Horizon to walk them through everything. This was an important opportunity for them to ask any clarifying questions before estimating the work.

QA testing

We used Trello as our kanban board - this helped us to keep track of progress on the user stories. Whilst Enbo and his team completed most of the testing, I was on hand to provide additional support where needed, particularly around the more complex features and user stories. I noted and bugs and took screen recordings so I could demonstrate them better to the developers.


I completed the initial set of designs within 6 weeks of starting the project. Although the work took longer than expected, the developers were not impacted. This is because we had prioritised the design of the most important features and user journeys, meaning the developers were able to get started on those first. Upon launch, Talobee marketplace received very positive feedback from contractors and homeowners.

Time and cost

📅   6 weeks
🕐   56 hours
💸   £2,227

Tools used

  • Draw.io
  • Trello
  • Sketch
  • Zeplin

I continue to provide ongoing support for the Talobee team, designing new features and optimising the user experience of existing journeys.

Mockup of the Talobee website on a macbook screen
Mockup of a Talobee website screen on an iphone
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Let's work together

If you're interested in working with me on your Sharetribe Flex marketplace, get in touch with me now!

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Talobee wireframes - case study cover

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Talobee wireframes - case study cover

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Some nice words from people I've worked with

Profile picture of Matthew Ryan smiling

My team love working on projects that Fiona is involved in as she has an excellent understanding of Flex and knows how to deliver clear requirements. She has made our development work much easier. Fiona is also great at helping the business owner turn their idea into a working marketplace. In short she is the true definition of a user experience designer.

Matthew Ryan

Co-Founder and CEO at Journey Horizon

Profile photo of Enbo Chen

Fiona has been key to designing and building the Talobee marketplace. We've challenged her with some complex requirements and the results are always excellent. She is very quick to turn the designs around and has a great eye for detail. Fiona also demonstrates a respect for UX and customer centred design. She is always passionate to solve the problem and be open-minded for changes and feedback. Fiona not only focuses on solving problems but also likes to discover the root reason behind to make the right design decision.

Enbo Chen

Co-Founder and CTO at Talobee

Profile photo of Rich Serunjogi

Fiona helped my team and I to develop the initial wireframes for Business Score. She ran user research sessions to better understand user behaviours, motivations and frustrations with current market solutions. Fiona also facilitated design workshops to help us synthesise the research and provide clarity on what we needed for the MVP.

Rich Serunjogi

Founder and CEO at Business Score