Resource Hub:
Grow your Marketplace

Lenny's Newsletter

February 14, 2023

Lenny Rachitsky

Q: My product is growing, but slowly. I’m wondering if growth will ever take off. What have you found most often precedes an inflection in growth? I love this question. Though I’ve written about how to kickstart a product’s growth, ways to boost growth...

Sharetribe

September 27, 2022

Juho Makkonen

A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces

Sharetribe

August 31, 2022

Mira Muurinen

Welcome to the complete guide to marketplace SEO! This article series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. This first article looks at what investing in marketplace SEO entails, how to estimate the potential return, and when is the right time to take the plunge.

Marketbase

August 16, 2022

Lacey Riddick

Disintermediation is the act of a user cutting out an intermediary and making a transaction with their respective merchant/customer directly. It’s also known as 'platform circumvention', 'platform leakage', or 'deplatforming'.

a16z

April 28, 2022

Olivia Moore

Imagine you’re running a marketplace startup — let’s call it ACo — that allows consumers to sell spare items they have around the house. You notice after a few months that only 25% of your new sellers are coming back each month...

Lenny's Newsletter

September 14, 2021

Brian Rothenberg and Lenny Rachnitsky

Q: I’ve noticed that some of my customers end up signing up to become “supply” in my marketplace, which helps me grow the marketplace faster. Amazing! Any advice for leaning into this behavior?

Medium

January 28, 2021

Stephanie Chan

We want Founders to know that being data-driven is not about having a laundry list, it’s about identifying and tracking the key drivers — the “North Stars” — to your business.

Medium

May 6, 2019

Natalie Luu

A framework for thinking about CAC and how it impacts unit economics for your B2B or B2C marketplace startup

Sharetribe

January 5, 2016

Juho Makkonen

This article helps you prevent marketplace leakage by showing how you can make sure you're providing value for your users