Resource Hub

I've searched the internet and pulled together the best marketplace resources out there, so you don't have to!

Marketplace 100: 2023

Marketplace 100: 2023

a16z

Olivia Moore and Zach Cohen

After three years of extreme economic volatility, this year’s Marketplace 100 provides a clear-eyed look at where marketplace businesses are trending in a reopened world.

Marketplace Trends

Build

My favourite articles and guides to equip you with the tools and knowledge you need to build your first marketplace

Sharetribe

How to hire a software developer to build your marketplace

Most marketplaces will eventually need custom software development to reach their goals. Figure out if it's time for your to find a marketplace developer and, if yes, how to find the right one.

Lenny's Newsletter

Lenny's Newsletter

Lenny Rachitsky

How to build trust in a marketplace

Q: I’m building a marketplace startup. How do I build trust for my new marketplace? Convincing people to get into the car of, send money to, or meet, a complete stranger is a hard problem, rooted in our evolution. “Throughout human history, we have distrusted...

Lenny's Newsletter

Lenny's Newsletter

Lenny Rachitsky

The most important marketplace metrics to track

Q: I’m building a marketplace and am wondering, what KPIs should I focus on and track? As you probably know, marketplaces hold a special place in my heart. I spent many years optimizing both sides of the Airbnb marketplace, and later spent hundreds of hours...

Launch

A curated collection of articles to help you launch your marketplace and gain early traction

Sharetribe

How to onboard & grow your initial marketplace supply

Mike Williams shares five tactical tips for growing and onboarding marketplace supply. All battle-tested with his global music studios marketplace Studiotime.

Andrew Chen's Blog

Andrew Chen's Blog

Lenny Rachitsky

28 Ways to Grow Supply in a Marketplace 📈

Today, I have a wonderful guest essay to share by Lenny Rachitsky (@lennysan) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. We’re all lucky that he’s now sharing his wisdom more widely!

Sharetribe

Why you should launch your marketplace early

‘Time is money’, and other teachings to inspire you to take the plunge and launch your marketplace as soon as you can.

Grow

The top marketplace experts give their tips and advice on how to scale and grow your marketplace

Lenny's Newsletter

Lenny's Newsletter

February 14, 2023

Lenny Rachitsky

Growth Inflections

Q: My product is growing, but slowly. I’m wondering if growth will ever take off. What have you found most often precedes an inflection in growth? I love this question. Though I’ve written about how to kickstart a product’s growth, ways to boost growth...

Sharetribe

September 27, 2022

Marketplace businesses that thrive in a recession

A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces

Sharetribe

August 31, 2022

Marketplace SEO: the complete guide

Welcome to the complete guide to marketplace SEO! This article series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. This first article looks at what investing in marketplace SEO entails, how to estimate the potential return, and when is the right time to take the plunge.