Marketplace Mastery

Build and Launch a Successful Marketplace Using No-Code and Low-Code Tools
This self-paced online course is designed for first-time founders, side hustlers, and business owners who want to build and launch a marketplace using no-code and low-code tools.

Secure the early-bird rate of only £29 before the course goes live at £99

Who the course is for

Aspiring entrepreneurs

Who want to build a successful marketplace business using Sharetribe

Business owners

Who want to add a marketplace component to their offering

Curious individuals

Who want to learn how to use Sharetribe to build and launch a marketplace

Course Outline

The course offers a mix of step-by-step guidance and practical exercises to help you create a successful marketplace without extensive technical knowledge.

By completing the Marketplace Mastery course, you'll gain a comprehensive understanding of the marketplace ecosystem, the tools you'll need, and the best practices for launching and scaling your platform.
Module 1: Introduction to Marketplaces and No-Code/Low-Code Solutions
  • Lesson 1.1: Exploring marketplace business models and types
  • Lesson 1.2: The rise of no-code and low-code tools for marketplace development
  • Lesson 1.3: Evaluating the advantages and disadvantages of no-code/low-code tools
Module 2: Validating your marketplace idea
  • Lesson 2.1: Defining your target audience and conducting qualitative user research
  • Lesson 2.2: Undertaking quantitative market research to gauge market demand
  • Lesson 2.3: Competitor analysis for identifying unique selling points and potential challenges
  • Lesson 2.4: Prototyping and testing to validate your marketplace concept
Module 3: Funding and Bootstrapping Your Marketplace
  • Lesson 3.1: Exploring various funding options for marketplaces
  • Lesson 3.2: An in-depth look at bootstrapping and strategies for success
  • Lesson 3.3: Navigating other funding options and perfecting your investor pitch
Module 4: Building Your MVP (Minimum Viable Product)
  • Lesson 4.1: Establishing the purpose and features of your MVP
  • Lesson 4.2: Selecting and integrating cost-effective no-code/low-code tools and plugins
  • Lesson 4.3: Developing your MVP with no-code/low-code platforms
Module 5: Selecting the Right Technology for Your Marketplace
  • Lesson 5.1: Comparing no-code/low-code tools with custom development options
  • Lesson 5.2: Overview of popular no-code/low-code tools and platforms for marketplaces
  • Lesson 5.3: Assessing the benefits and drawbacks of using no-code/low-code tools
Module 6: Designing an Engaging Marketplace
  • Lesson 6.1: Personalizing no-code templates with your unique branding
  • Lesson 6.2: Crafting a homepage that highlights your marketplace's value proposition
  • Lesson 6.3: Designing an appealing landing page for suppliers
Module 7: Focusing Your Marketplace on Specific Niches or Locations
  • Lesson 7.1: The importance of starting small and concentrating your marketplace initially
  • Lesson 7.2: Deciding between vertical or location constraints and their respective advantages
  • Lesson 7.3: Strategies for expanding your marketplace to new verticals or locations
Module 8: Attracting and Onboarding Suppliers
  • Lesson 8.1: Addressing the chicken-and-egg problem and prioritizing supplier onboarding
  • Lesson 8.2: Approaches for acquiring your first suppliers and persuading them to join
  • Lesson 8.3: Streamlining the onboarding process for suppliers
Module 9: Launching and Promoting Your Marketplace
  • Lesson 9.1: Embracing early launches for valuable user feedback
  • Lesson 9.2: Employing launch strategies to create buzz and attract early adopters
  • Lesson 9.3: Developing a comprehensive launch plan and promotional strategy
  • Lesson 9.4: Monitoring and analyzing initial user engagement for continuous improvement
Module 10: Measuring and Monitoring Marketplace Metrics
  • Lesson 10.1: The critical role of metrics in growing and scaling your marketplace
  • Lesson 10.2: Identifying essential metrics and techniques for measuring them
  • Lesson 10.3: Utilizing data-driven insights to make informed decisions
Module 11: Growing and scaling your marketplace
  • Lesson 11.1: Implementing targeted marketing strategies to engage and retain users
  • Lesson 11.2: Strategically expanding into new geographic regions or product/service niches
  • Lesson 11.3: Enhancing your marketplace with value-added features and seamless integrations

Early Bird Offer

Secure the special early-bird rate of only £29 before my online course, "Build and Launch a Successful Marketplace Using No-Code and Low-Code Tools" launches next month at £99.

About Fiona

Fiona is a seasoned marketplace expert, with experience founding and running her own marketplace, and working with 10+ marketplace founders to design and build theirs.

She is passionate about helping others build successful marketplace businesses and shares her expertise in "Marketplace Mastery".

Headshot of Fiona MacDougall